William Hill is a byword for betting in the UK, thanks to a popular chain of high street betting shops and a long history of promotion and sponsorship. The company was founded way back in 1934 and now employs more than 16,000 people in nine countries, with booming business online. Even the fledgeling US arm of the company employs 400 people and produced 3% of group net revenue in 2016.
The William Hill site is the new face of the company, supporting the well-known branding with yellow, blue and white colours and the italic logo. The site focuses on sports, but also offers bingo, poker and a huge set of slot games. Artwork from these games adds a splash of colour to the site.
William Hill has a dedicated live casino area, with its own background, colour scheme and great photo art. Players will see a score of rooms here, for roulette, blackjack, baccarat, hold ‘em and more, with several variants. These fledgeling into Macau, Vegas and Mayfair, with their own studios and dealers.
Evolution Gaming provides these games, with some really excellent software. The camerawork stands out for these games too, with changing angles, high-quality streaming and luxurious studios. There are some live dealer specific promotions on offer.
William Hill provides several apps for iOS, with sports betting, casino, Vegas and so on split into different apps. This could be equally irritating or useful depending on user preferences. In any case, the apps are well made and highly rated. Android and other device users are limited to using the site’s mobile version.
The mobile site is nevertheless very strong, with a streamlined view that runs smoothly. Vertical and horizontal swiping navigate through games, or there are responsive menus. The game selection remains vastly intact, including access to live casino games.
The William Hill site is covered by a secure certificate, provided by GeoTrust, protecting any data entered. The site uses the usual MasterCard SecureCode and Verified by Visa methods for card protection. The site is licensed and regulated by the UK Gambling Commission and the Gibraltar Government. The IBAS service is used to adjudicate fairly in case of disputes. William Hill can be contacted by live chat, phone, email and tweet. These methods could be easier to find in a hurry, but the services are good. This includes a Freephone number for the UK and 24/7 access, so coupled with a well-trained team, support is very good here. The site also provides a help centre, which can be searched. The answers are detailed and easy to navigate, so this should also solve everyday issues for players.
|Welcome Package||Rating||Payout Rate||Games|
|£300 BONUS||4 / 5.0||95.0%||400+|