What is ‘Turnover’?
‘Turnover’ usually refers to the amount of income taken by a business in sales during any particular period – often one year. This is very important to casinos, which are usually businesses with a high level of turnover. Casinos need to know their previous and expected turnover rates and track these figures closely. The term is borrowed in casino gaming to describe the money spent during a period of gambling. The effect of an individual player on overall casino turnover is a big decider when assigning comps and VIP status.
Turnover generally means the amount of money which comes into a business over a set period, typically one year. Turnover does not take into account outgoings. A casino will have a high level of turnover as it makes frequent high value sales. It will manage this level of turnover against its necessary outgoings. Comps and VIP programmes can be expensive, so casinos need to balance a player’s impact on turnover with the amount they spend on each player’s gifts and benefits.
Gambling turnover also refers to the amount a player spends in any particular session. Rather than taking into account wins and losses, turnover means the actual money spent. For example, if a player spends £10 and gets a return of £10, then loses everything, they may say that they came out even or that they lost £10. However, their turnover is actually £20 – the original £10, plus a further £10. This is the real amount spent. Players need to keep a close eye on their turnover as well as their balance, because it can be easy to lose track of losses while there are still playing funds available. Gamblers can have a very high turnover and still come away in profit – in fact, regular wins might increase their turnover rate.