What is a Reload Bonus?
A reload bonus is a cash bonus offered by online casinos to customers who have previously placed a deposit but have stopped playing at the casino because their funds have been depleted.
A reload bonus is different from a welcome bonus, which is a one-time offer to new customers. While reload bonuses are usually lower than welcome bonuses, they are offered multiple times to the same player and can work out more lucrative in the long term.
The object of a reload bonus is to tempt previous customers back into playing real money games at the casino, or to encourage new players to keep playing.
Reload Bonuses Explained
There are two types of reload bonus, the one you get will depend on how long you have been playing with the casino.
The first type of reload bonus is one that is tied to your initial deposit. Often casinos will offer a tiered bonus structure which pays out multiple times as you deposit more funds into your account.
An example would be a 100% bonus on your first deposit up to £100, followed by a 50% bonus on your second deposit up to £50, followed by a 25% bonus on your third deposit up to £25, followed by a fourth bonus of 125% up to £100.
In a tiered bonus structure like this, the second and third bonuses offer less than the welcome bonus, with the fourth bonus offering substantially more. This type of bonus was developed when casinos realised many punters were making initial deposits to take advantage of the welcome bonus but never reloading their account once their initial funds became depleted.
A tiered structure like this aims to reel the customer in by offering subsequent reload bonuses. The hope is that by the fourth bonus the customer is well and truly hooked and will continue playing long-term.
The second type of reload bonus is offered to players who have previously deposited money in the casino but have not logged in or played for some time. Players will often receive this bonus by email and they usually require a code to activate at the checkout.
Reload bonuses often come with a set of terms and conditions. You cannot withdraw the money from your account for example, so any reload bonus you are offered will have to be spent at the casino. Sometimes your bonus will not be released until you have played a set number of games.
In any case, it is wise to check the terms and conditions of any reload bonus before you deposit funds into your account.
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