What are ‘Promotions’?
Promotions refers to the rewards and additional prizes that a player can be gifted or can win during casino play at the bookmakers. Another term for promotions is sweepstakes. Players enter the draw free of charge, or for some requirement such as signing up as a member or making an unassociated purchase and they receive an entry into a prize draw. In online casinos, promotions are often additional games which can be entered to win loyalty points or cash bonuses, while in brick and mortar establishments they usually refer to a draw for a ‘grand prize’ such as a car or a holiday.
Promotions are a way of giving the customer a little extra in return for their gambling. They might take the form of a promotional game, such as a blackjack table where the odds are temporarily raised and the house advantage taken down, or a roulette game where the zero is discounted and returns a bet. These promotions are usually for a short time only and might depend on player status. Other promotions are available to all members. Online casinos usually offer promotions right from the start of play, with welcome bonuses for new players who make their first deposit and spend it on the site.
Promotions differ from comps in that they are not usually assigned to tiers specifically and are often open to all players, although there may be some VIP-only promotions offered as well. Instead of receiving a direct gift for playing, players might be entered into a promotional draw to win a large prize. The odds of winning this draw are small, but there is usually no charge to enter promotions. There might be some requirement, such as signing up for a casino card or being a member for a certain amount of time, but there is no direct cash exchange in order to be part of the promotional draw.
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