What is ‘Omni-channel Gambling’?
Omni-channel gambling refers to any gaming service which operates across multiple channels. Customers have lots of different ways to interact with the service. Lots of modern gambling brands have an omni-channel approach, with physical venues and betting shops, online casino services, mobile apps and a social media presence.
‘Omni-channel Gambling’ Explained
In business and marketing, ‘omni-channel’ simply means ‘many channels’ and it refers to the different ways in which customers can access and use that service. Instead of just having one form of contact with customers – for example, serving them in a shop – an omnichannel company will also make online sales, chat with customers online, have a telephone ordering or support service, and lots of other ways in which they communicate with the market.
‘Omni-channel gambling’ refers to the way the modern industry has developed. Gamblers can now wager on their favourite games in many different ways. They can use applications on mobile phones and tablets to play games and make bets, they can visit casino and bookmaker venues, they can call in bets over the phone and they can play from home online. These omni-channel sites and businesses also offer lots of different types of games and services, to cover all the different gamblers who might send business their way. Lots of bookmaker brands now offer slots and casino games online, for example.
Omni-channel gambling sites also have extensive access to their market at any given time. They can respond to customer service requests in real time through live chat and social media, they can highlight promotions and games in chat services on casino websites, and they can speak to customers through phone, text and video calls. Many casinos today, both online and offline, are available 24 hours a day and offer help and support for players.