What is ‘Conversion’?
‘Conversion’ has a number of uses in the gaming and gambling world. It can refer to the rate at which foreign currencies are exchanged – important for international casinos and for tourists who play table and slots games overseas. It also appears in sports betting as a form of scoring during a rugby match. Poker players may use conversion software to turn odds into percentages and vice versa, to help them better understand their chances during any particular game. Players might also appreciate odds conversion when assessing roulette tables and other chance games.
In online casino marketing, conversion is often used as a metric to describe how effective a casino is at turning visitors into depositing players. For example one particular online casino may convert at say 10% whereas a better optimised competitor may convert at 20%. Affiliates are more likely to promote higher converting casinos.
If you are a sports betting fan who follows the rugby, you will know a conversion to be a point-scoring maneuver which is carried out following the scoring of a try. A player can score two points for their team with a well-placed kick towards goal. Those who bet on the rugby will want to see plenty of conversions and tries scored by their team during the game, as this will lead to a pay-out for them.
The term conversion also appears when referring to currencies and odds in gaming. If a player is using a multinational online casino site or playing outside of their home nation, they may well need to look at the conversion rate. Currencies change value in different nations, so the amount you could win on, for example, a European lottery or American casino site might be reduced when you take the conversion rate into account. Equally, you could win more than you expected if the conversion rate is favorable.
Conversion of odds happens often in sports betting and in card or table games. Some players are more comfortable working with percentage chances than with fraction odds and conversion software or mobile applications can assist with working these out.