- SGC will install their Business Intelligence Application to analyse player trends
- The Corporation will also improve the casino mobile and online user experience
Westgate Las Vegas Resort and Casino (owned by Paragon gaming) and Lottery, gaming and services provider, Scientific Gaming Corporation have made a splash on the Las Vegas strip by announcing a deal that will see the innovative American company upgrade the casino resort‘s offering to players.
These improvements include a revolutionary beverage ordering service system which is designed to let players order drinks by use of a touchscreen iView display on slots.
What else is involved in the deal?
The deal will see SGC upgrade the current ACSC operating system for all of the slot machines currently in use at the venue as well as upgrade the smart TableView innovation behind its 17 gaming tables.
Another impressive announcement is that SGC will install its own BIA (Business Intelligence application), with the core focus of collecting data on players, their trends, patterns of play and footfall all in a bid to increase player usage and experience whilst at the casino resort.
SGC will also help improve virtual user experience by use of its clever SG Universe product suite. This is with the focus of empowering the casino to increase engagement with their players at home and on-the-go through its online and mobile platform.
Along with the enhanced business intelligence systems, will be SGC’s Servizio Mobile Service Solution which will aide casino staff to improve levels of customer service by performing tasks more efficiently.
Big deal for a big deal
Scientific Gaming Corporation have become kind of a big deal recently having just been awarded the James Bond franchise after reaching a deal with EON Productions Limited, Danjaq, LLC and MGM Interactive back in March this year.
This allows SGC the rights to all of the James Bond films along with the iconic 007 franchise’s trademark opening sequence and even includes the soundtrack and catchphrases (which there are many).
However, the deal with the Sin City casino has left the companies Senior Vice-President and Chief Revenue Officer Bob Parente delighted with the agreement saying in a statement:
“We are honoured to strengthen our partnership with Paragon Gaming and Westgate Las Vegas Resort and Casino and to have the opportunity to serve with Westgate Resorts on its forward-thinking vision,”Bob Parente
Mark Waltrip, Chief Operating Officer for Westgate Resorts echoed Parente’s words and also praised the corporation for being the market leaders in the sector by saying:
“We went through a very comprehensive review of the various suppliers in the marketplace and determined that Scientific Games [Corporation] continues to be the best fit for our business,”
What does the Westgate Casino currently offer?
The Westgate (formerly known as the Las Vegas Hilton) boasts a 95,000-square foot floor gaming action, including 670 slots and u to 17 classic table games including Blackjack, Baccarat and Roulette.
The casino also houses the world’s largest Race & Sports Book and also contests regular casino events such as slot tournaments and live sporting events.
The poker room has six poker tables to choose from with various formats of the game on offer.
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