UK-based developer Fenway Games to launch social betting game in China

  • Biggest deal yet for Fenway Games as developer plans China launch
  • Chinese customers to get SnapPlay for iPhones
  • HQ Sports hopes to engage with millions of sports fans

Software developer, Fenway Games is preparing to launch a social betting game in China after teaming up with Beijing-based HQ Sports.

Beijing bound: Fenway Games has sealed the deal with HQ Sport

Fenway, which is based in the UK will launch SnapPlay, a social and localized version of its instant SnapBet football game, after forming a partnership with the social media and sports platform, The Beijing Haiqiu Technology Company – otherwise known as HQ Sports.

Chinese customers with iPhone devices will be able to access SnapPlay and predict what happens during the following minute of a variety of soccer matches. These will initially all be English Premier League games.

HQ Sports hopes that the game will help it to engage with around 400 million mobile users and sports fans through its MiaoHi social sports app, which provides video clips of popular Chinese athletes.

SnapPlay is also set to feature on the Jihai app from HQ Sports, which is an analytic and information-based site aimed at lottery players and sports fans.

A goal for HQ Sports

Former Chinese international defender and Manchester City football player Sun Jihai launched HQ Sports in 2016. He was backed by a range of investors, including the entertainment giant Tencent and venture capital funds Yuan Xun Fund and China Media Capital.

HQ Sports’ chairman Jihai said that Fenway Games’ vision of offering real-time and instant entertainment to football fans was a perfect match with his company’s vision for the MiaoHi app.

He added that HQ was ‘delighted’ with its new partnership and believed that Fenway Games was ‘an innovative company’ with an impressive team.

Fenway Games’ MD and founder, Peter Gough, said that his team was excited about launching SnapPlay in China and then introducing SnapBet to the UK market.

It is believed that Fenway will join forces with an unnamed sports betting operator in Europe to launch SnapBet in Britain.

The company also plans to expand its remit to include other games such as basketball and cricket, alongside eSports, English Premier League games and matches from the Chinese Super League.

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