Titanbet rapped over misleading promotion punters may have assumed applied to Grand National

  • Complaint registered against a free bet UK jumps race offer in April
  • ASA ruled that promotion was in breach of code and may have mislead Grand National punters.

A UK advertising watchdog has found that a jump racing promotion by UK bookmaker Titanbet was in breach of advertising rules.

Titanbet has had its knuckles rapped by the Advertising Standards Authority over a 'misleading' customer promotion known as faller insurance.
Titanbet has had its knuckles rapped by the Advertising Standards Authority over a ‘misleading’ customer promotion known as faller insurance.

The offer was promoted as ‘Faller Insurance’ and guaranteed that if a horse fell, unseated its rider, or was brought down, any customer betting on that horse would receive the win part of their bet back as a free bet of up to £25 ($32).

The offer ran from midnight on April 6, 2017 to one minute before midnight on April 7, 2017, the day before the staging of the Grand National – the UK’s most popular and gambled on jumps race – but the promotion still appeared on a Titanbet promotions page the following day. As a result, a complaint was made to the Advertising Standards Authority (ASA) that Titanbet had misleadingly implied that the promotion applied to the Grand National, and the ASA upheld the complaint.

Prompt removal

In its response to the complaint, Titanbet said the terms and conditions of the promotion were available to customers by clicking on the ‘T & C apply’ button, and clearly spelled out that it only applied between April 6-7.

They admitted that they had removed details of the promotion from the home page and main pages of their website, but had inadvertently failed to remove reference to the promotion from the promotion page until April 10.

In explaining its ruling, the ASA stated that text detailing the dates of the offer was not sufficiently prominent, and that because the promotion appeared on two pages of the Titanbet website on the day of the Grand National, it was likely to mislead customers into thinking that they would receive a refund if their selection in the Grand National fell.

The ASA ruled that the promotion should not appear again in its current form and reminded Titanbet to ensure in future that all promotions are promptly removed from its site when they have ended.

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