- What will strip club bring to online casino environment?
- ScoresCasino.com is now live in web and mobile formats
The strip club chain Scores has opened its first online casino in New Jersey, marking a return to the casino industry for the long-established adult entertainment company.
Scores previously had a presence in Atlantic City when it opened a strip club and entertainment complex within the former Trump Taj Mahal back in 2013.
However, this establishment was closed, along with the casino itself, when the Taj Mahal site was sold.
Race for positions in New Jersey online gambling market
The state of New Jersey legalized online gambling services in 2013, for all betting services except sports betting.
It was hoped that introducing online gambling would boost the ailing casino economy in Atlantic City, allowing tribal and commercial casino ventures to expand their interests.
For the most part, this has been successful, and online revenues are growing at around 30% year-on-year. However, experts note that this growth is not sustainable, and the market gaps will begin to close as more competitors enter the field.
Strip club makes re-entry in market
Currently, most online casino operations in New Jersey are linked to casino brands; Scores would be one of the first non-casino companies to try its hand in this market.
However, it is no stranger to the casino industry, having once existed inside the doors of the Trump Taj Mahal. The New York club brand established itself at the venue with a $25 million entertainment complex, which included a sports bar, a cabaret lounge, topless dancers and a nightclub.
However, this will be Scores’ first effort as the operator, rather than as an entertainment provider. While the company is familiar with casino punters, this is the first time they have run the games. ScoresCasino.com has teamed up with Pala Casino, a software provider already working in the New Jersey market, and will use their game services for its site.
This Pala platform includes a range of different slot games, along with video poker and other electronic table games. Craps, blackjack and roulette are all available as simulated versions, though there is no live casino offered yet.
Players can also access bingo games. The casino is available for mobile devices as well as in a web browser format.
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