Did Paddy Power’s famed Irish cheek wear thin with Twitter?

  • Paddy Power’s Twitter account reportedly suspended overnight
  • Irish betting company has 632,000 followers and tweeting as normal again

It seems that Irish online casino and bookmaker Paddy Power had its Twitter account blocked overnight, with a violation of the social media site’s rules one possible reason why.

The account was blocked throughout the night of Monday, August 14, with users who attempted to access it greeted with a message explaining that Twitter has a policy of suspending accounts that violate its rules, according to marketing news site The Drum.

The betting giant, which has become famous for its eye-catching and occasionally controversial marketing campaigns, has the biggest Twitter following in the bookmaking industry, with over 632,000 followers.

The @paddypower account, which claims to feature sports and betting news, ‘served with a side of mischief’ was down for several hours, although other accounts such as @askpaddypower were not affected by the ban.

Casinopedia has contacted Paddy Power to shed some more light on the situation, but has not had a response yet.

Good humour

Both Paddy Power and its Twitter followers took the situation in good humor. The account was up and running within hours on Tuesday morning and didn’t waste time in resuming normal service by baiting Chelsea fans over their team’s poor start to the defence of their Premier League title last weekend. They suffered a shock 3-2 loss to fancied strugglers Burnley.

Although Paddy Power didn’t issue an official comment, the company did hint that the suspension might have been related to its latest video in its #FanDenial campaign. The video was sent via another Twitter account, and a Tweet yesterday from the @PPOffers account referred to the #FanDenial campaign:

‘The big bro @PaddyPower has been suspended for being a naughty boy! :see_no_evil: if you’re looking for #FanDenial video please hit our Facebook page.’

The company has been no stranger to controversy over the years, and in June, lost its head of advertising, Ken Robertson, who left Paddy Power after almost two decades at the firm.

READ: The most controversial gambling adverts in history.

Approved Casinos

Want to try an online casino?Approved Casinos

Choose an approved casino from our carefully selected list. VIEW CASINOS

Related Articles