- Paddy Power to introduce industry-first Facebook Messenger betting
- New messaging platform will enable players to bet, watch video, get info and more
As you’ll likely be aware, Facebook Messenger is good for many things, like sending your friend important messages, emojis and animated gifs, even stickers. But Facebook Messenger for betting? That’s a new one.
That’s until now at least. Paddy Power, working in collaborating with Onionsack, is set to launch an industry-first chatbot that will allow betting directly with Facebook Messenger.
Onionsack specialises in Saas (that’s Software as a Service) and its technical prowess has been instrumental in helping bookmaker Paddy Power roll out its innovative new Messenger service.
Betting, watching video, receiving latest info and more
Customers of the Irish betting specialist can now, for the first time ever, place bets directly through the app. While many businesses have trialled chatbots, with functions ranging from ordering pizza to seeking Netflix recommendations, this is the first time that betting by Messenger has been attempted.
Onionsack’s messaging platform will allow customers to place bets and to check their balance, with the chatbot capable of correctly interpreting the message and placing the desired bet on the customer’s behalf. There’s also the option of requesting push notifications, which is ideal for keeping an eye on the sports scores, especially those you’ve got money riding on.
The are further benefits too: betting via the new Messenger service negates the need to install a dedicated betting app and is ideal for placing quick bets on the go. It will also let bettors watch Paddy Power’s video and blog content, as well as listen to podcasts.
“We know our customers love mobile messaging apps so having a chatbot on Facebook Messenger is the obvious first step into the chatbot marketplace. We’re delighted to be the first bookmaker to market in such an exciting area. Our customers will be able to request odds and receive push notifications tailored to their own betting interests, plus enjoy a daily serving of Paddy Power mischief and entertainment.”
Paddy Power’s Product Director Michael Healy
Although chatbots are still in their infancy, there’s every sign that the technology will continue to improve and become more ‘human’ as they develop – Onionsack’s platform is regarded as being one of the best for sports betting. Given that the company are based in County Waterford in Ireland, they were a natural fit for partnering with Paddy Power.
If the venture proves to be successful, Onionsack expects to see many more bookmakers following Paddy Power’s lead. With over one billion installs of Messenger and around the same number of active Facebook users, the potential for betting in this fashion is huge.
Witnessing an industry-first is always an exciting moment, particularly one that uses innovative technology to improve the entire betting process. As with many developments in the industry at the moment, Paddy Power’s new Messenger service appears to have the player firmly at the forefront. It’s an innovative use of technology that will – by all accounts – make betting easier, more convenient and accessible from numerous devices wherever you may be. Of course, as with any technology that’s in its infancy we don’t doubt there’ll be teething troubles, even if they are slight. But if this takes off, expect to see it becoming a part of your regular betting activity in the future. Now, if you’re an existing Paddy Power customer, why not give the chatbot a go and see just how clever it is at interpreting your request for an each-way bet on the 2:15 at Aintree!
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