- Wagering requirements, maximum wins and maximum bets all scrapped in industry first move
- New ‘Fair Spins’ will let players keep what they win with no strings attached
- bgo aims to be market leaders in customer service
- The Boss delivers ‘public service broadcast’ to tell players it is putting them first
The dawn of a new era has started at bgo Casino by doing away with complicated bonus terms and conditions and putting the player first.
From now on, there are no more wagering, maximum win or maximum bet requirements on any of bgo Casino’s offers.
In an industry-first move, the popular brand is to shake up the market with its bold bid to be not only the fairest online casino but also the best for customer satisfaction.
In a public service announcement-style ad, bgo’s frontman, The Boss, played by Austin Powers actor Verne Troyer, addresses the player directly, stating that bonuses offered by the online casino will be unshackled from the restrictions that can confuse and frustrate so many.
Furthermore, the player is allowed to withdraw their bonus winnings with, as the Boss says, “no questions asked”.
WATCH: The Boss tells players about the new era of fair play.
Making it simple
This new stripped back, simple approach to casino bonusing sets bgo apart from the competition, where traditionally player incentives, such as deposit bonuses and free spins, would be subject to hefty wagering requirements, sometimes as high as 50x the bonus amount.
The new approach by bgo does away with all of that, and instead of free spins, players now get ‘Fair Spins’. Put simply, if a player receives winnings as a result of that Fair Spin, they can claim it, as real cash, there and then.
WATCH: bgo Casino explains its ‘Fair Spins’.
“100% player smile guarantee”
On top of the straightforward and fairer player experience, the Boss’s statement also highlights the improvements the casino has made to its UK-based customer service team, and was “committed to a 100% player smile guarantee – which means if you’re not happy, we’re not happy.”
One of the biggest sources of player queries at bgo was bonus conditions so the expectation is now for much greater customer satisfaction, and more time for the casino to, as The Boss says, “focus on real player issues”.
“I want bgo to be not only the best online casino, but the fairest and most enjoyable for all players,” The Boss states in the new broadcast.
Fair play runs throughout
Bonuses and confusing terms and conditions are often associated with sign up offers, but bgo’s new approach runs right through all the casino’s reward and perk schemes.
Its bVIP loyalty scheme, which sees ‘diamonds’ awarded to the player for every £/€10 wager, can be exchanged for new Fair Spins.
Similarly ‘The Vault’, which rewards players for playing more, will also dish out Fair Spins.
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