- Garbo.com offers a female-orientated online casino experience
- Re-launched following considerable development by Mr Green Casino
Female-focused casino brand Garbo.com has been given a reboot with a little help from Mr Green. When it initially launched, Garbo.com was hailed as something of a novelty in the world of online casinos, with female-orientated online casino being few and far between.
The brand was subsequently bought by Mr Green Casino in 2014, but was then placed on hold while the company focused on how it would best develop, refine and relaunch Garbo. A key reason why that relaunch has taken a long while is because Mr Green dedicated itself to developing an all-new platform to power the site, a feat which wasn’t achieved until 2016.
Mobile audience in mind
Now, as Mr Green seeks to establish a stronger presence in Sweden’s online casino market, Garbo.com has been completely revamped with a mobile audience in mind. The site, which was named after Swedish-American actress Greta Garbo, now features a purpose-built online platform.
Responsibility for overseeing the development of the female-friendly casino brand has fallen to Mr Green’s Chief Venture Officer Oskar Mühlbach. He was swift to praise the new-look Garbo.com, stating: “Garbo will have a catchy, clever tonality…[it] will be fun, crisp and at the same time personal. There is a big number of mobile gaming sites on the Swedish market, however, with Garbo’s sometimes provocative profile, I believe there is a position open for us.”
While bingo sites have long catered to female players, female-oriented casinos have been in short supply. Sweden is the first market where the new improved Garbo will be trialled, but if it proves to be a success plans are afoot to roll Garbo.com out to other territories further down the line.
Focused on the social element of casinos
The newly designed site features a mobile-friendly layout, pastel colours and an aesthetic that includes unicorns and flamingos. The site emphasises the social element of gaming, whilst also touching upon the safety and security of the environment that players can enjoy when visiting.
NetEnt games feature prominently at the site including progressive jackpot games such as Mega Fortune. There’s also scope for such titles as Medusa, Jack and the Beanstalk, Dazzle Me and Blood Suckers. The social and interactive nature of the site is further reinforced by all of its featured games being accompanied by a Facebook-style thumbs up or down, users get to have their say and feel like they’re a part of the fledgling Garbo casino.
Mr Green has noted it’s intentions for the casino, which it hopes to develop into a leading online brand.
There is a lot of talk in the industry about immersive experiences, offering players more and the diversification of the casino demographic. And yet, there is still a disproportionately small number of female orientated sites out there to visit. Names like Manhattan Slots, Foxy Casino, Anna Casino and more can be counted on a couple of hands. You may of course argue that men and women should be free to use the same casinos and, naturally, you’d be right. But, just as operators recognised different playing habits across various age groups, there are differences in the way that men and women play.
In a UKGC report released in February 2017, for example, it was noted that men and women not only prefer to play online casinos on different devices, they also want different things from their play. For women, that social element and interaction with other players was noted to be important. It is, therefore, encouraging to see Garbo focusing on that aspect of casino play. Consider the launch in Sweden as something of a test run, but we expect to see more from this brand in the future.
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