First online casino to bear legendary MGM name launches in New Jersey

  • Casino resort brand introduces its playMGM website
  • Site offers slots, bingo and electronic casino games for New Jersey players only

Casino and hospitality veterans MGM Resorts International have made their first steps into New Jersey’s blossoming online market, launching their first MGM branded casino website to offer a full range of table games and slots.

MGM's iconic brand is making is way to an online casino, available to players in New Jersey.
MGM’s iconic brand is making is way to an online casino, available to players in New Jersey.

According to Online Poker Report, the playMGM website will form part of the Borgata gaming license owned by MGM, and will use the same software and themes as Borgata’s own well-established online gambling service. The new site joins strip club brand Scores as one of two new competitors in the thriving New Jersey online casino market.

Casino city state looks to boost gambling revenues

New Jersey is one of a handful of states to legalize online gambling and make it part of the gaming industry. While many states have relaxed their laws on casino operations, internet gambling remains prohibited in many parts of the US. However, online betting is still widespread with many residents accessing out-of-state services illegally via the internet.

Casinos in Atlantic City were originally opposed to online casinos and betting as it was feared the competition would harm venue revenues, but the law which passed specified that casino game servers must be located at licensed gambling venues only – opening a strong line of income for commercial and tribal casinos.
This law is now being relaxed somewhat, with non-casino operator Scores representing a break from the strict rules.

Introducing MGM’s first online casino

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MGM has provided online gaming services before under the Borgata brand which it operates in Atlantic City, but playMGM is the first online casino outlet to carry the MGM name.

playMGM services do exist in Nevada, providing sports betting and interactive skill games, but online casino games are not part of that line. Online casinos are illegal in the state.

The new site launched in New Jersey has a host of electronic casino games, including roulette, craps and blackjack, along with several varieties of video poker.

Bingo games and around 200 slot titles are also included among the site’s offerings.

Content is provided by GVC Holdings PLC, which control the Borgata online casino, and the site is offering a a welcome bonus with a 100% deposit match.

According to PlayNJ.com, the site is in a soft-launch phase, but operational hours are expected to increase over the coming days.

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