- Mixed opinions among officials over logo design
- City manager to drop project, according to leaked memo
The much-lauded Las Vegas logo which was at the center of a city rebranding exercise last year will be quietly shelved by city officials, according to Las Vegas Now.
The $50,000 logo project launched late last year and the new design appeared across many city service vehicles and online publications – but the city’s manager has now suggested that the logo will be dropped and the city seal will become the official emblem of Las Vegas.
New Las Vegas logo rolled out
The Las Vegas logo was designed by Victoria Hart at Pink Kitty Creative last year, and it has featured in branding around the city since its release.
The glitzy pink design features the city name with diamond embellishments, and is a nod to the showbiz and glamor of the gambling and entertainment hub. The $50,000 logo was rolled out across online portals, tourism brochures, official documents and physical signage.
Some officials raised concerns about the bright, fun logo appearing on local authority vehicles and equipment. “I’ve seen the vehicles, and they look great,” enthused Hart to Las Vegas Now reporters. Others felt that the logo did not keep with the tone required in city politics and official business. The traditional seal is preferred for more sombre areas of politics and city management, while the new logo speaks to the fun and frivolous side of Las Vegas.
City drops logo in favor of seal
A letter sent to staff and seen by reporter John Langeler states clearly that, “our plan is to go back to using the city seal as the main emblem.” City manager Scott Adams also told staff in the circular seen by Las Vegas Now that, “my goal is to do this in a coordinated way that will have a minimal impact on the budget.”
This is embarrassing for state officials, who poured $50,000 into the marketing exercise. There is likely to be further cost as the new logo is removed and the Las Vegas seal is added in its place. No official word has been given on the matter at this stage, but an announcement is expected to follow news of the city’s memo.
Las Vegas seal to form official city emblem
It was originally stated that the logo and the seal would jointly act as emblems for the city, with some suggesting that the logo be used for tourism, gambling and entertainment activities while the seal could appear for government business.
However, it seems the seal will now stand alone as the city’s icon. Opinions of the city seal are also mixed. The traditional emblem was adopted in 1966, and it features several Nevada landmarks – including the Hoover Dam, which is not located in Las Vegas.
One resident stated that “it’s time for a new seal,” and another called it “tacky and cartoonish.” With the seal sounding as unpopular as the new logo, this might not be the end of the debate over Las Vegas branding.
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