Hard Rock International hopes to build casino in Catalan

  • Hard Rock the only bidder to open the new Catalan casino
  • Melco International Development and Genting Group interest dries up

Hard Rock International, the company behind the popular Hard Rock Café chain, have applied for a licence to build a casino resort near the city of Barcelona.

Catalan media reported that the company are the one and only bidder to open the new land-based casino, despite prior interest from Melco International Development and Genting Group.

Earlier this year the Catalan Government announced their approval of a plan to develop the Tourist and Recreation Complex by offering companies the chance to open a new casino resort which is a 2-billion-euro investment and will create approximately 10,000 jobs.

Earlier joint bid scrapped at eleventh hour

Both Hard Rock and Melco had organised a joint bid for the project however this was abandoned just days before the June 30th deadline, with Hard Rock now pursuing it alone.

The two companies also had a joint operation together in Cyprus but Hard Rock exited from the 500-million-euro scheme by selling its stake to partner Melco in order to be able to pursue other investment opportunities.

Hard Rock’s bid will now go through to the assessment stage as the only surviving bid after gambling operator Genting’s partnership with the local Grup Peralada also failed to materialise in a proper bid for the building of a casino.

“A world class” venue

In a statement from the company, Hard Rock International said they were looking forward to building “a unique centre of leisure and world class entertainment in Tarragona.” 

This news is yet another example of Hard Rock’s interest in investing in casinos, with reports suggesting that they were interested in becoming involved in the newly legalised Japanese market.

Expansions are also being made by the company across the USA, purchasing the shuttered Trump Taj Mahal Casino and promising to spend $500 million to regenerate the venue into one with a rock and roll theme which will open next summer.

OUR VERDICT

With a strong possibility that Hard Rock will now be able to build their Catalan casino, they are quickly establishing themselves as one of the world’s big casino operators. A casino resort would help boost the Catalan region’s appeal to tourists and also strength Hard Rock’s reputation as leaders in their field.

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