Guns N’ Roses slot on song for NetEnt profits

  • Record profits for slots development giant
  • Award-winning Guns N’ Roses part of their success

The year-end reports from slot developer Net Entertainment are out, pointing to new records for revenues and great strides in gaming. From a rise in profits to the launching of 34 new customers’ casinos, NetEnt seems to be going from strength to strength, including signing a deal with Paddy Power for gaming machines in Great Britain.

Axl Rose, photo by Jason Halstead
Axl Rose of Guns N’ Roses performs at the MTS Centre in Winnipeg, Canada. Photo by Jason Halstead

Players have helped this along by engaging very positively with ‘NetEnt Rocks’, an event in 2016 which saw the release of three rock themed slots: Guns N’ Roses, Jimi Hendrix and Motorhead. These three slots have been hugely popular, especially Guns N’ Roses, for their inclusion of real music and advanced graphics as well as solid gameplay features. Despite some negative reaction to the Motorhead slot, which only featured one song and visuals, this project also seems to have paid off.

“The game trilogy NetEnt Rocks was very successful and Guns N’ Roses was named best game of the year at the EGR Operator Awards in London. We also launched a range of other innovative, best-in-class games such as Aloha, Drive, Warlords and Little Red Riding Hood, all of which became great successes among customers and players. In 2016, we managed almost 36 billion transactions in our systems, which is 19 times more than the total number of transactions on the New York Stock Exchange during the same period.”
That means that if you love NetEnt games, you’re part of something pretty big.”
NetEnt statement

UK still a major market for NetEnt

Per Eriksson, President and CEO said: “2016 was another exciting year for NetEnt with new record levels in revenues, earnings and cash flow. Great Britain continues to offer great growth potential for us and in December, it became our largest geographical market for the first time. Looking ahead in 2017, we see conditions for continued solid growth, supported by a strong pipeline of new games, UK, mobile, new customers to launch as well as our expansion in North America.”

The firm announced revenues for the full year increased by 28.5% to about $164 million while operating profit amounted to about £66 million, an increase of 33.4%.

The future also looks set to include more Live Casino Roulette, a ‘strong pipeline’ of new games, growing market shares in the UK and more employee recruitment.

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