PlayOJO online casino takes to TV to promote its ‘fair and square’ offering

  • PlayOJO casino launches TV ad campaign in the UK
  • Online casino trying to push its ‘giving money back win or lose’ policy to players

New kid on the online casino block, PlayOJO, has launched a new TV ad in the UK to promote its offerings. The online casino is claiming a unique approach to rewarding players, and its humorous advert stars British actor Geoff Bell, known for roles in Green Street and Big Business.

Watch the advert below

‘Give money to players, win or lose’

PlayOJO sets itself apart from other casinos by working on the basis that they, ‘give money to players, win or lose,’ and this unusual concept provides the backdrop for the ad campaign. The TV ad features Bell as a grumpy old casino executive who can’t fathom out the logic of giving money to all players, even if they lose, so much so that he decides to quit.

It is indeed a rare idea to come across in the casino world, but the founders say the ad aims to set itself apart from the big promises made by other casino advertisers.

PlayOJO is marketing itself as having no hidden catches where players really do receive a small part of every bet back. A key selling point is that PlayOJO is ditching wagering requirements, which are usually attached to new sign-up and deposit bonuses. For example, many casinos, if offering for example a £100 sign up bonus, might attach a 20x wagering requirement. That means the player then has to wager £2,000 in total bets before they can withdraw any bonus winnings.

PlayOJO is operated by Skill On Net Ltd and features over 500 different slot and casino games from some of the major gaming companies, including NetEnt, NextGen, Barcrest and Blueprint.

The ad is produced by advertising agency 101 and is airing on Channel 4, Sky and other digital channels in the UK.

Casinopedia published this article on PlayOJO when it launched.

OUR VERDICT

There’s no point having what you think is a great idea if no one knows about it, so PlayOJO is making a big play with its customer friendly bonus policies.

There’s no doubt that the main online casinos can offer attractive ‘headline’ bonuses, but players can become frustrated at the terms and conditions like wagering requirements. PlayOJO’s idea to do away with this will certainly turn heads, but equally, there is a lot more to customer service than simply doing away with certain terms and conditions.

If PlayOJO can get the whole package right, such as range of games, strong look and feel and good customer support coupled with their advertised benefits, then they could become a major player.

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