- Game developer worked with DJ Steve Aoki on new slot
- Skill-based game concept could be released this summer
US skill-based slot game developer GameCo has announced a link up with Steve Aoki, a respected US DJ and producer who has worked with some of the world’s biggest current music stars.
Steve Aoki’s Neon Dream slot will mix music by the man himself with a coin-collect style of game, with graphics developed by the crew at GameCo.
The skill game will be one of several revealed by the gaming brand at this month’s Australasian Gaming Expo, with the company hoping to attract interest from Australia’s numerous casino brands, which include James Packer’s Crown.
It is based on Aoki’s 2014 album Neon Dream, and the first person slot will see players travel through a world filed with his music, while trying to complete various tasks.
Rich Maryyanek, who is head of global business development for GameCo, added: “We are thrilled to be working with a Superstar like Steve Aoki to bring a next generation gaming experience to casinos.
“This game blends Steve’s aural imagery with the music from Dim Mak to create an entirely new experience unlike any other game on the casino floor.”
Aoki said in a statement: “I can’t wait for my fans to see what GameCo has done with Neon Dreams. Using Dim Mak’s music, and a host of images from our collection, the video game really is a neon dream, and I’m proud to be working with GameCo as we revolutionize the gaming floor.”
Skill-based gambling targets younger demographic
A recent study titled Household, Income and Labour Dynamics in Australia revealed that almost half of people aged 55 and up will gamble at least once a month – but just 16% of the 18-24 age group are engaged with the gambling market.
In the USA, the average gambler is aged 47 and 65% of all players are aged 40 or above, according to the Las Vegas Visitors and Convention Authority. Casinos are aware that they need to attract younger players if the industry is to be sustainable – and skill-based video gambling aims to fill this market gap. But there is some doubt in the industry that this is the way to do it.
GameCo’s slots incorporate a video game-style experience, rewarding player skill if they achieve a certain milestone or collect a high score, for example.
The better they perform, the higher the return on their stake. Prizes are paid for the very best performances, with some games including bonus payouts. While the games tend to be based on skill, there are some random elements to ensure players of all abilities are tested and challenged.
Some of the slots already out there at land-based casinos include Danger Arena, Pharaoh’s Secret Temple, and Terminator 2, Judgement Day.
Australia set to follow US in skill-based experimentation
Casinos in the US have already introduced skill-based gambling on a trial basis, and received a moderately warm reception from players.
However, establishments such as Caesars Palace removed the machines after the trial, and say they remain open to future content by developers – suggesting that they are not completely sold on the idea just yet.
However, some companies are making major advances with their software and GameCo has approached the Australian market to bring its game terminals into casinos.
The Australasian Gaming Expo takes place in Sydney next week, and GameCo plans to reveal its new games to the Australian casino market.
Ahead of this event, the development team has revealed details of one upcoming game, ‘Steve Aoki’s Neon Dream’.
The developers say the game will reach casinos this summer, though it is not yet clear which Australian casinos will carry the content.
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