Cromwell Las Vegas changes strategy to attract more casual players

  • The Cromwell Las Vegas lowers table minimums and starts offering better odds to attract casual gamblers
  • A newly opened sportsbook also offering cheap drinks during NFL games

Las Vegas is a city built on the casino industry. The famous Las Vegas Strip is filled with the gambling venues and the rest of the city doesn’t lag behind either. Hence, it is easy to guess that the competition is quite furious.

Cromwell Las Vegas
Cromwell Las Vegas

The Cromwell Las Vegas, a property opened by Caesars Entertainment a few years ago, has thus decided to change their business model and try to attract more casual, “off the streets”gamblers.

The casino has lowered their minimum table stakes and improved payout odds for certain games, looking to make Cromwell a more attractive destination for tourists and locals alike.

Attracting the crowd

Apart from the casino, Cromwell also features a luxury hotel. However, according to Blake Segal, General Manager of Cromwell, with just 188 rooms, the property needs to attract outside visitors to keep up.

The management believes that restructuring the casino so that it caters to lower stakes’ players is the best way to achieve this.

Apart from lowering table minimums, the casino introduced some other changes, such as adding a single-zero roulette 3, 3-2 blackjack payouts, enhanced craps’ odds, and more. Cromwell has also opened a new sportsbook to boost their offer.

Something for everyone

The Cromwell Las Vegas certainly isn’t the only place in town where players can go for some low stakes fun. However, it is one of the rare gaming establishments where they can do so in a luxury, high-end setting found on the 40,000 square feet casino floor.

Of course, the restructuring doesn’t mean the casino won’t still cater to VIP and High Rollers. In fact, alongside all the other changes, Cromwell has also introduced The Abbey, a secluded slot parlor set aside exclusively for high stakes players.

On top of all this, the property has also opened a brand new sportsbook worth $1.3 million.

Featuring a huge LED video wall inside the sports longue, the new sports betting shop comes just in time for the NFL season. Following their strategy of catering to average Americans, the sportsbook will also offer fairly cheap drinks, with patrons having access to $5 canned domestic beer during NFL games.

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