- A trend has been reported that links online poker traffic with the World Series of Poker
- As the event nears, online poker traffic increases and it’s benefitting land-based casinos
Online and land-based casinos and gambling have always had a tumultuous relationship. While many lawmakers argue that online casino games will cannibalise online brick-and-mortar business, the numbers quite often beg to differ. As we’ve seen in cases such as New Jersey, online and land-based casino playing tend to work together, benefitting each other – while players get the best of both worlds.
A trend has been identified and reported within the world online poker in Nevada, with the game seeing a huge boost in the week before the World Series of Poker (WSOP) over the course of the past three years.
Increase in game traffic
In 2014, cash game traffic increased by 25.5% from 23 May to 6 June – exactly seven days before the tournament was set to begin. During the same time period in 2015, there was a 20.1% increase in cash game traffic. 2016 saw a 17.8% increase over the course of the same week.
Nevada was the second state to legalise online poker in 2013, and WSOP.com is one of the leading regulated online poker sites in the state, offering players across the state plenty of chances to earn seats in the upcoming WSOP tournament. It is no coincidence that there has been a spike in traffic each time the industry gears up to the big event. Buy-ins range from $10 to $50, allowing players with a wide range of bankrolls to qualify for tournaments that normally cost up to $1000 to enter.
Coincides with gains in land-based poker rooms
These affordable, legal poker games have coincided with impressive gains in brick-and-mortar poker rooms across Nevada. On a large-scale basis, casino revenue in 2016 saw a 1.3% increase compared to 2015, raking in $11.26 billion. In fact, 2016 was the first year since 2008 that Nevada casinos turned a net profit.
Nevada’s gaming market has mimicked the success of New Jersey’s casino industry, which has benefitted tremendously from legalising online poker and online casino games in 2013. Atlantic City casinos have brought in in over $530 million in new gaming revenue, and similar Las Vegas is just starting to see similar success.
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