William Hill customers boosted by Yggdrasil casino deal

  • William Hill online gaming division boosted by Yggdrasil Gaming
  • Players will be able to access full Yggdrasil Gaming suite

William Hill’s online casino players were given a boost by the news that the bookmaker has agreed a deal with Yggdrasil Gaming to enhance the brand’s digital output.


As a result of the deal William Hill are able to offer their online casino customers access to Yggdrasil’s in-game promotional tool Boost and their social media sharing function Brag.

The deal also means that William Hill customers can try their luck on Yggdrasil’s full suite of slots, including well known titles Big Blox, Joker Millions and Viking Go Berzer.

“William Hill is one of the most respected names in gaming, so it is obviously a huge thrill to add such a trusted and successful tier one operator to our ranks.”
Fredrik Elmqvist, Yggdrasil Gaming CEO

He added: “Since gaining our Gibraltar licence six months ago, we have secured several major operators, and working with the very best in the industry is driving us forward and keeping us at the very top of our game.”

The deal with William Hill is Yggdrasil Gaming’s fourth since it was awarded a license by the Gibraltar Regulatory Authority back in June 2016.

“We have been hugely impressed by Yggdrasil’s commitment to innovation, and their collection of games is amongst the strongest in the casino sector,” said Graeme Powrie, William Hill’s Gaming Commercial Director.

“We have opted for a direct integration so we can take full advantage of the in-game promotional tools and offer our players the exceptional experience they have come to expect from William Hill.”

The announcement comes at an exiting time for Yggdrasil who are also preparing to pull off their own Italian Job, with their titles set to enter the Italian iGaming market by the end of Q2 2017.

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