Casino moguls Adelson and Wynn make Forbes top 100

  • Casino operators including in list of World’s 100 Greatest Living Business Minds
  • List part of Forbes Magazine’s 100th anniversary commemoration

Two Las Vegas-based casino operators have made it onto Forbes magazine’s list of the World’s 100 Greatest Living Business Minds.

Casino moguls Adelson and Wynn make Forbes top 100
Casino moguls Adelson and Wynn make Forbes top 100

Sheldon Adelson and Steve Wynn, the CEOs of Las Vegas Sands and Wynn Resorts respectively, were named in the magazine’s special commemorative edition that came out on Tuesday to mark the publication’s 100th anniversary.

In the magazine, both Adelson and Wynn had submitted short written pieces in which they attempted to explain the principles behind their success.

Wynn, who also runs Wynn Las Vegas and Encore, along with a number of facilities in Macau, wrote about his methods for building his employees’ self esteem:

“Every day, they hold 15-minute pre-shift meetings that start out like this: Who can tell us about something that happened yesterday with a guest? Then when staffers tell the story, we reinforce it. We thank them. The supervisor calls a storytelling hotline. We then put the story on the in-house internet and plaster it on the walls. We make the storyteller a hero.”

Reimagining

Adelson, who also operates several facilities in Macau, along with the Venetian and Palazzo in Las Vegas, focused on the concept of reimagining:

“When I was 16, I bought a bunch of vending machines. At the time, they were set up inside factories, which meant people only bought snacks during the 40-hour workweek. So I moved the machines into gas stations, where cab drivers were lining up 24 hours a day, seven days a week. Money came rolling in. Years later I did a similar thing with land-based casinos.”

A number of other business people made the Forbes’ list, including famous names such as
Warren Buffett, Elon Musk, Bill Gates, Paul McCartney, Oprah Winfrey, Bono and Michael Bloomberg, as well as Carl Icahn, the former operator of the Fontainebleau and regular Sin City visitor Richard Branson.

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