- In-game tool compatible with leading Quickspin slot games
- Players race for rewards during promotional periods
Casino game developer Quickspin has announced the upcoming launch of a new promotional tool that will see additional rewards and bonuses given to players during slot gameplay.
Achievements Races will go live in January 2018, the software specialists have confirmed, and it will be available at all participating online casinos which offer Quickspin games.
The Races software is part of Quickspin’s ever-expanding Achievements toolkit, which gives casino operators access to a wide range of promo tools. The developer promises that Achievements Races will bring an “improved gaming experience” to the player, while offering operators the chance to “maximize retention opportunities” in other words, to help keep players playing at the site.
How Achievements Races works
The mechanics of the Races tool have not been made public yet, but Playtech subsidiary Quickspin has offered some early details to get players excited for next year’s launch. Operators will use the program to set promotional periods, and slot game activity during these periods will build rewards for the player at an enhanced speed.
The tool will be available to operators who are partnered with Quickspin, and it will be compatible with many leading games by the developer. Quickspin has confirmed that Mayana, the popular slot released earlier this year, will be included in the Races promotion.
Achievements Races will be partnered with Achievements Engine, Quickspin’s existing interactive promotions tool. The Achievements Engine tracks play over time, and gives players tasks to fulfill in order to obtain rewards. The Races feature will build on the Engine software, putting time limits on certain promos but improving the available rewards.
Gambling industry reaches out to gamers
Achievements Races could see some players obtaining loyalty rewards four times faster than usual. It also encourages players to beat the clock and make the most of their playing time by hitting the slots while the promotion is active.
“A spotlight can be put on achievements during a period where the rewards are much more easily reached,” explained Quickspin CEO Daniel Lindberg.
Game developers are starting to bring elements of video gaming over to slot games and casino games, in order to attract a younger generation of players. Millennials typically prefer high quality video gaming to traditional casino games, so the average casino player’s age has been rising. To combat this, newer casino games are embracing video game culture.
Adding game elements like achievements and trophies, high scores and missions can broaden the appeal of a slot game or casino game. Including additional awards and prizes for meeting these achievements can create a better play experience for these hard to please gamers, and can make a betting game far more attractive.
Quickspin is aiming to harness this demand for ‘gamification’ by consumers, including the Achievements feature to boost player engagement and improve the overall experience. “Achievements Races represents another valuable tool within [casino operators’] marketing strategies,” said Lindberg.
“With the achievements themselves being a powerful retention tool aimed to increase loyalty of the players, the races allow for a promotional boost.”
Where to find Quickspin Achievements
The new tool is expected to go live early next year, and it will be launched across all Quickspin-affiliated casinos who choose to participate.
There are a huge number of leading online casinos who offer Quickspin slots.
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