- Industry giant, Playtech buys out Eyecon for nearly $62 million (£50 million)
- Scott Murray, Eyecon’s CEO, to stay on for at least three more years
- Latest deal continues Playtech’s ongoing acquisition strategy
The deal continues Playtech’s aggressive acquisition strategy into a fourth straight year during which time it has picked up, among others, Pokerstrategy.com, Aristocrat Lotteries and its main rival, Best Gaming Technologies.
“We look forward to building upon Eyecon’s reputation for delivering gaming excellence and taking the next step in development with Playtech.”
Eyecon founder, Scott Murray
Eyecon, has a portfolio of more than 70 games and is particularly famous for its ‘Fluffy Favourites’ range, a series of slot machines featuring cute and cuddly animals. The British company has also made a big impact in the online bingo world providing content for both 888.com and ‘Virtue Fusion,’ Playtech’s bingo network, even before the buyout.
Playtech noted that by adding Eyecon’s content to it’s already vast stable, it hopes to further boost its own position in the UK sector. Mor Weizer, chief executive of Playtech, said: “Eyecon adds premium quality games to Playtech’s stable of industry-leading content. We look forward to working with the Eyecon team, who will bring robust technology and further industry expertise to the Playtech family.”
He added that the acquisition “is the latest in our strategy to acquire bolt-on technology and content in our key gaming markets.”
And while the deal represents a considerable new direction for Eyecon it seems that, for the time being at least, the business will continue on an even keel. As part of the acquisition it has been agreed that the company’s founder, Scott Murray will stay with the business for at least three more years.
“I am delighted that Eyecon will be joining into the Playtech family,” he said. “Integrating Eyecon’s specialist games and software with Playtech’s distribution power will allow us to penetrate new markets and retain our standard of best in class content.”
Eyecon derives nearly all its revenue from the UK market, making Playtech’s acquisition an astute one in its quest to reach more UK players.
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