- We take a look at how 4 top online casinos reward customer loyalty
- Benefits include special bonuses and events but do they out weight the costs?
The online casino industry seems to be forever expanding. New online casinos are entering the market at an eye-watering rate; making it increasingly difficult for operators to retain players.
While the online casino world was still in its infancy, the occasional deposit bonus and a few free spins were enough to keep a player happy and ensure they return to an online casino on a regular basis.
However, competition among operators is fierce and with the majority of online casinos offering a similar range of slots and casino games to players, operators have had their marketing boffins working around the clock to try and keep players loyal.
It all boils down to online casinos trying to keep players depositing and wagering with them, but why would a player stay loyal if they can find the same game and user experience elsewhere, but get better value for their hard-earned cash elsewhere?
After all, when your car insurance renewal comes through you don’t just automatically renew; you shop around on price comparison sites to try and get the best deal and save a few pounds. So why would online casino players be any less precious about their money?
The increase in competition, combined with players becoming savvier when it comes to where they deposit their money, has forced online casinos to respond and in an attempt to keep players loyal, most now offer carefully crafted VIP schemes, not to be confused with making players a VIP Player, something reserved for high rollers.
The idea is that loyal players qualify and progress through an online casino’s layalty program and are rewarded generously in return through various stages.
But like any attractive marketing scheme, it is worth taking a step back and analyzing what some of the market’s leading VIP schemes offer to players, helping us weigh up the true benefits of joining.
Remember, baby alligators are cute when they are born but they grow up! Always think of this before signing up to take advantage of a loyalty scheme.
How top online casinos reward loyalty
LeoVegas Casino Loyalty
LeoVegas Casino boast that their VIP experience is “fit for a King”, but note that to be able to join the brands VIP offering you have to enable communication between the brand and yourself, so expect a few emails.
After doing this a VIP bar will appear, which acts as a percentage based progress checker, which will increase and then level up based on how much you deposit and wager and how regularly.
One of the best features of the LeoVegas offering is there is no big deposit needed or one off payment, you also get the standard VIP features such as monthly prize draws and event invites based on your level; but it can take time to work your way up.
Bet365 Casino Loyalty
Bet365 Casino choose to auto-enroll players into their VIP scheme once they sign up for an online casino account and players then have to start building up “Comp Points” in order to progress up the VIP ladder.
Bronze Level is where everyone starts out and players will have to knock up You will 150,000 points to achieve Silver Level and a whopping 500,000 for gold, there are milestone bonuses on the way but as you can see this isn’t an overnight job.
There are also plenty of terms and conditions to watch out for, Bet365 state that players “will need to wager the value of a Milestone Bonus 20 times on real money games within 30 days prior to making a withdrawal or transfer”. Remember what I said about baby alligators…
The Gold Level comes with some impressive perks, but the Bronze and Silver Levels aren’t anything to shout from the rooftops about and the chances of making it to Gold without upsetting the other half or the bank manager are slim!
Mansion Casino Loyalty
The perks of being a VIP at Mansion Casino are good and unlike most once you are in this exclusive club you are in for life and Mansion say that they will contact you with exclusive benefits every time you play, but they don’t specify what these benefits are.
Mansion are up front about what it will cost to obtain their VIP and VIP Elite status. On their website it states that a player will need to have accumulated 20,000 loyalty points and deposited a minimum of $3,000 before becoming a MansionCasino.com VIP.
For VIP Elite status, a player needs to have knocked up 50,000 loyalty points and deposited a minimum of $24,000. Doable, but it will take some time, and money.
Mr Green Casino Loyalty
The VIP Program at Mr Green Casino is called Club Royale. It is an invite only membership club that the casino say is reserved for their most valuable players allowing them to ensure that loyal players get the service and offers they deserve from an online casino and sportbook.
Mr Green CMO David Nordberg told Casinopedia that “Mr Green wants his members to feel valuable and be treated in a very exclusive and entertaining way”.
He said: “Through prioritized deposits and withdrawals and a dedicated concierge service we want to make sure the Club Royale member always has the right experience when playing with Mr Green. Members of Club Royale are offered very exclusive promotions as well as gamified events on site, both as individuals and as part of a group. We also offer money-can’t-buy experiences with events tailored for every member individually – like exclusive events with the member’s preferred artist or his favorite football club.
Sadly we haven’t been accepted as Club Royale players yet so cant reveal more.
So is it worth the investment?
If you take your casino games seriously then maybe becoming a VIP at an online casino is for you.
But before you do, speak to someone you know who has invested a lot of time and money in becoming a VIP player at a casino to see if they were left underwhelmed or impressed, nothing beats getting advice from fellow players; free from marketing buzz words.
Also, it is worth remembering that the vast majority of VIP schemes reward loyalty so you will probably find you have to dedicate a lot of time and make several deposits over the course of a month to avoid being stripped of your VIP status and make the most of the perks on offer.
It is easy to confuse VIP schemes with VIP player status. While the marketing campaigns promise caviar, red carpets and all the free spins in the world, VIP loyalty schemes are not a pathway to instant A-List celeb status, but they are a step int he right direction.
We recommend that if you want a great range of games, an engaging user experience and great value for money you need to be shopping around. Don’t let force of habit see you miss out on a great offer. There is nothing wrong with having multiple online casino accounts and if you really want the best value for money and the best rewards you should spend a bit of time doing some homework. We also recommend not being shy to ask for comps. If you are a regular player the casino will want to keep you playing so make sure you mention that great competitor offer next time you’re in touch with customer services.
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