- We have been behind the scenes of the casino industry’s biggest event to bring you everything you need to know
- First photos of a string of new releases from slot game development giants revealed by Casinopedia
The biggest names in the casino industry have been showcasing the latest editions to their vast collection of casino games at this years G2E (Global Gaming Expo) at the Sands Expo in Las Vegas.
Over 26,000 people are expected to attend this year’s event in Sin City, and while the event is not open to the public we have gone inside the industry to bring you all the news you need to know; from the world’s largest casino industry trade show.
Aristocrat get into the groove as they showcase new Madonna slot
Aristocrat recently announced it had obtained a license for a new multi-game Madonna slot, and Global Gaming Expo delegates were the first to see the developers work when the company revealed how the Madonna™ game would look.
Madonna burst onto the scene with “Holiday” back in 1983 and has since gone on to enjoy 38 US Top 10 singles and while the singer holds the title of the highest-grossing solo touring female artist in Billboard Boxscore history, she had never been the main attraction of an alone slot until now.
Speaking when unveiling the slot, Matt Wilson, Aristocrat’s Managing Director of the Americas said, “Aristocrat aggressively pursues the absolute best and most iconic brands to inspire us to create games that help our operator partners give their players the most engaging and entertaining experience possible.”
“There is no bigger name in the history of pop music than Madonna, and we are thrilled to welcome the brand into Aristocrat’s enviable family of licensed product.” Matt Wilson
Aristocrat have embraced the music genre of late with details also being released at G2E 2017 of a new Mariah Carey-themed slot which is expect to debut at casinos from 2018.
Aristocrat were also celebrating the launch of a new slot game based on HBO’s hit TV show Westworld.
Players of the Westworld slot machine will embark on a journey through the series’ twisting plot which boasts the most popular characters from the drama, along with the show’s iconic music, high-definition graphics and actual TV footage.
The games development giant revealed that the WestWorld game, as well as a new Game of Thrones slot, will debut on Aristocrat’s new flame55 gaming cabinet, made up of a unique single-screen double-curved monitor, stereo symphonic audio and incredible ergonomics.
Shaken, not stirred for Scientific Games with new 007 slot
The centerpiece of Scientific Games’ G2E exhibit this year was made up of the games developer’s all-new immersive James Bond casino experience.
The game has been made possible after SG put pen to paper on an exclusive agreement with EON Productions Limited, Danjaq, LLC and MGM Interactive Inc., a subsidiary of MetroGoldwyn-Mayer Inc., allowing them the right to leverage all past and future films staring 007.
Scientific Games say that their new Bond experience will bring the world of the secret agent to life, giving players the chance to sample the action, excitement, thrills, sophistication, and intrigue that have become synonymous with one of the highest-grossing film franchises of all time.
At G2E the company unveiled James Bond CASINO ROYALE, James Bond GOLDFINGER, featured on the TwinStar J43™ with iReels platform and James Bond DIAMONDS ARE FOREVER.
Away from Britain’s finest secret agent, SG also launched a new Monopoly-themed slot, Monopoly Hot Shot, which combines the iconic brand with player-favorite hot shot game features.
Also revealed for the first time at G2E 2017, was the next generation Zeus Unleashed game, the iconic Wonder Woman games based on the beloved 1970s TV show, an all new Lord of the Rings game and a new Cash Spin Deluxe slot.
Discussing their exhbition at GE2 Las Vegas 2017 Scientific Games Chief Executive Officer and President Kevin Sheehan said, “Every year we raise the bar at G2E, and this year our innovation teams have elevated the game significantly.”
“What truly sets our booth apart is our exclusive James Bond showcase, where we will debut our first products based on the incredible Bond franchise. We are excited to bring our customers the most innovative products in the industry.”Kevin Sheehan, Scientific Games CEO
Comedy-loving casino players should also keep an eye out for a new Seinfeld-themed slot, which will be closely followed by a new Anchorman-themed arrival; both slots are set to look and feel great.
Online casino players are also able to get in on the action
Although most of the slots being unveiled at G2E will launch at land-based casinos first, the majority of the new casino games announced this week are set to debut at online casinos in late 2017 or early 2018.
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