Innovative new in-play sports betting tech gives punters a more personalised service

  • New messaging service send up to the minute sports betting updated
  • Allows punters to have a more personalised betting service

A new in-play sports betting messaging module has been launched that will give players an up to date feed of all the action in the chosen game or sport they’re betting on.

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The new messaging service, which has been developed by OtherLevels will let leading operators and sportsbooks such as Betfred, Betway and others feed players with the very latest news – whether it’s goals, penalties or other action – that will influence the odds, and thus how they’re betting.

More personalised betting

In-play betting is a huge sub-market of sports betting, but in order for it to work – and for you to be bang on with your bets – it needs to provide up to the second info. The odds and overall outcomes need to be communicated by operators too, so you have the best opportunity to make some cash.

The innovative new messaging module from OtherLevels solves many of this issues, giving players a more personalised betting experience.

The tech works in real-time and, once integrated by the operator, automatically send out messages during live football or other sporting fixtures.

These messages are triggered by any live event that can influence betting, such as a goal or red card in the case of football. The clever part is that messages are tailored to a specific target audience based on their betting behaviour. In simple terms that means that if you’re a football betting fan, you’ll receive messages directly related to that.

Just in time for the world cup

With this year’s World Cup in Russia around the corner it’s the perfect solution to betting on this and other major sporting events. In fact, the football theme runs even deeper, with OtherLevels holding a special launch prize draw that’ll give away signed shirts from legends Maradona and Pele.

“In-play betting is a major revenue driver for sportsbook operators,” says OtherLevels’ CEO Brendan O’Kane. “They always have the latest odds across all their markets but have lacked a sophisticated scalable platform to deliver real-time offers, across as many markets as possible during play.

“Our sophisticated in-play platfomr slves this prpblem by automatically identifying and selecting the offer content and target audience in response to an in-play event during a live football match.”

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