- African gamblers can bet on Powerball and EuroMillions
- iLottery group plans global expansion of its services
Leading iLottery supplier LOT.TO has announced a partnership with Nigeria’s Western Lotto which will introduce lottery betting services to the African market for the first time. Gamblers in Africa will be able to take part in online iLottery games, which are draws based on existing national and international lotteries.
Available games will include some of the world’s most popular draws, such as the US Powerball and EuroMillions. Players can take part this weekend in the Powerball draw, with a prize of $550 million up for grabs.
LOT.TO, a UK-based company which creates B2B game solutions for lottery operators based on existing lottery games, has also announced plans for further global expansion, with a potential move into the South American and Eastern European markets during 2018.
Record-breaking jackpots now available in Africa
Nigerian-based gambling operator Western Lotto is the first of LOT.TO’s partners to offer online lottery bets to the African gaming market. Jackpots include the EuroMillions Max and Mega Millions draws, each worth ₦ 14 billion (around $38.9 million).
More than ₦ 100 billion is available this week across mobile and desktop sites. A lucky jackpot winner could well find themselves catapulted amongst the ranks of Africa’s 50 wealthiest people.
“LOT.TO games are designed so that all Africans can participate in these lotteries at an affordable level, experience the thrill of massive rollovers and win their share of these staggering prizes,” says LOT.TO executive Rob Lawson. “Why should Europe and America have all the fun?” In addition to the partnership with Western Lotto, the LOT.TO gaming suite is available to other operators in the market.
LOT.TO has suggested that it will take its B2B iLottery solutions completely global, with major expansion plans in early 2018. The UK-based company is said to be seeking licensing approval in the Eastern European and South American markets, with plans to eventually roll their lottery betting service out to every continent.
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