- Playtech renew their Sky Vegas Casino contract
- Sky will continue to operate an exclusive Playtech Casino complete with live casino and bingo
Sky Betting & Gaming have formed a productive partnership with casino games developer Playtech over the years, one that has lead to steady growth year on year.
The announcement comes after Sky Vegas Casino bagged the inaugural Playtech Award earlier this year, which recognises excellence in marketing and innovation and is open to all of Playtech’s global licensees.
Aside from the bragging rights, Sky Vegas Casino also gained exclusive access to a new Playtech online casino game for one month as well as £50,000 towards its marketing budget.
Why the agreement comes as no surprise
The renewal of Sky and Playtech’s agreement comes as no surprise, for it was only in April that the pair launched their live casino, operating from Playtech’s new purpose-built Riga studio.
Playtech have long been synonymous with live gaming, and that reputation has only grown since they became the proud owners of the world’s largest purpose-built live casino. Sky Casino was the first site to plug into the suite of live dealer games being beamed directly from the Latvian facility.
While developing the studio, Playtech liaised closely with Sky, even going so far as to design a number of exclusive Sky Vegas Casino tables and assigning its dealers new uniforms that suited the aesthetic Sky were seeking.
There are various subtle but classy touches that players at Sky Vegas Casino will be able to spot, all of which were incorporated into the Riga casino at the operator’s request. This includes things such as the integrated digital display that can be seen at the Sky Casino roulette table and the ability to view the number of revolutions the ball has made during each spin.
With the ability to savour live games on desktop, tablet and at mobile casinos, Sky Betting & Gaming is seeking to position itself as a market leader in live casino games. Thanks to the renewal of its Playtech licensing agreement, players will be able to enjoy cutting-edge live gaming for many years to come.
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