bwin Casino launches redesigned website design for optimised user experience

  • bwin Casino has unveiled a newly redesigned site optimised for mobile and desktop
  • Relaunch includes a raft of features designed to improve user experience

Online casino operator bwin Casino has unveiled its newly redesigned website. The overhaul features a sleek new look that is designed to give players a more immersive user experience.

bwin new website

Furthermore, there are new categories and game modes, as well as improved mobile optimisation added to the site, all in a bid to ensure that bwin caters to the needs of modern players who want to play on the go.

Easy to navigate

At bwin, there are over 500 casino games for players to choose from with 465 slots, 21 table games, 20 progressive jackpots and a whole suite of live dealer games. As such, one of the main goals of the redesign was to ensure that players are able to navigate the extensive games catalogue more easily.

Among the wide range of new features included in the makeover are enhanced game icons with rollover transitions and improved grid categorisation. This will provide players with more ways to filter and sort the game catalogue at bwin to better find games that best suit their tastes.

To speed up access to bwin’s innovative live gaming experience, there is now a separate Live Casino category that is immediately visible in the top navigation. ‘Game View’ is another new function that allows players will be able to take advantage of on the new site. It will allow players to launch games in a new window or choose to play the game embedded in their current tab.

Optimisation matters

The redesign also ensures harmonisation between mobile and desktop platforms. This means that players will have the same experience regardless of which device they use to access the casino. It makes both versions of bwin’s casino more intuitive and allows players to navigate the site more easily.

“We’ve spent much of the past year improving the product offering at bwin casino. We are delighted to unveil a new website that reflects the quality of the product. We hope our players will love the new casino experience as much as we do.”
Paris Anatolitis, Head of Casino and Gaming at bwin


With over 200 million players around the world, bwin is one of the biggest gaming sites in the industry. As such, it is important for the operator to keep up with the changing online habits of its users as they seek out more intuitive user experiences from the websites they visit and more immersive gaming platforms.

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