|Founder(s)||Mr. Schwind, Mr. Pennington|
Ladbrokes is another online casino to emerge from an established bricks and mortar betting chain. With high street shops across the UK, Ladbrokes is a household name and a trusted brand.
Ladbrokes is now part of the Ladbrokes Coral group, owning several sister sites, including Gala and Eurobet. The brand’s online presence benefits from the various expertise of the parent company, offering sports betting, bingo, poker, lotto virtual sports and more in addition to casino gaming.
The Ladbrokes site embraces the shop’s traditional red and white branding, yet the design and layout is impressively modern. Everything is dynamic on this site, with game tiles expanding under the mouse and menus expanding through dropdowns. This does not feel like an afterthought to the betting shops.
Ladbrokes has three game areas, split with different slot providers. Each has a slightly different layout and the search function doesn’t cover all areas, which is a frustrating symptom of larger sites, but the sections are easy to navigate in themselves. The games load very quickly into a mid-sized window, with a faded black background and a large overlay. The overlay has four large adverts, which is quite distracting and unnecessary, but fortunately it also has a full-screen view. Players also see a quick deposit button and access to help. This overlay does vary depending on the developer.
The primary games area is ‘casino’, which has all the site’s Playtech slots and table games. This area has a vast selection just by itself, with several popular games based on movies and TV shows. These include Superman, John Wayne, Rocky and Little Britain. The DC comics slots carry a huge progressive jackpot, too. The other sections feature impressive developers too, with Blueprint’s Ted, Naked Gun and Top Cat standing out in particular. The selection goes on, with Fire Goddess by Big Cat Studio and Samurai Sunset by CR Games.
Table games are well represented at Ladbrokes, from roulette to blackjack. The site offers some varied roulette, baccarat and hold ‘em, with Playtech’s Blackjack UK standing out. Players will also find red dog, pai gow and craps, for a little variety.
The Ladbrokes live casino area is impressive, having a video background showing a studio in action. The site directs players to use downloaded software, but blackjack, roulette, baccarat and hi-lo are available instantly.
The games are provided by Playtech, but Ladbrokes enjoys a bespoke layout and interface. This includes a wide shot of the studio while you browse the lobby, which has useful game information. There are specific promotions to support live casino players, too.
Ladbrokes helpfully provides a mobile information page, which directs new players to the mobile apps. There are three QR codes here, which will give players a quick link to either the mobile version of the site, or the Android app, or the iOS app.
The mobile site is very smooth and has the same responsive feel as the desktop site, clearly designed with the same intentions. The site adds a set of navigation buttons top and bottom, for quick access to any area in moments. The games are optimised with touchscreen controls.
Contacts are easy to find on Ladbrokes, with most pages having quick access on the top right of the screen. The team can be reached through phone, live chat, Twitter and email. The site provides free phone numbers and support is always open. The chat team are helpful, but do have an annoying policy of contacting members without being asked, to offer promotions.
The site also has a large FAQ area, with information on everything from site security to withdrawal policy. This is useful, but could give more detailed answers.
Ladbrokes is protected by a secure certificate from COMODO, though the site does not fully report this correctly. Payments are nevertheless protected by encryption and by credit and debit card security processes, such as Verified by Visa.
Ladbrokes is licensed and regulated by the UK Gambling Commission and Gibraltar Gambling Commissioner. The site also provides information on how their RNG is certified.
Ladbrokes accepts a variety of payment methods, starting with credit and debit cards by MasterCard and Visa. Customers can also use Neteller, PayPal, Skrill, Bank Transfer, Envoy, PaySafeCard and generic pre-paid cards. This broad selection should make the site very accessible.
The depositing area is easy to find and use, following a simple step-by-step setup. Withdrawals take the standard 3-5 working days for cards, but customers of the high-street shops can also withdraw money in person. The site does not charge fees.
Pros and Cons
PROS: Slots from several big developers, access to sports, bingo, poker and more, exclusive live dealer rooms, fun, achievement-based loyalty.
CONS: Site can be hard to navigate, live chat used as sales.