VIDEO: Scientific Games on bringing the ‘real’ casino experience online

  • Ambitious goal to bring land-based casino experience
  • Scientific Games go retro with Space Invaders slot game

Scientific Games is known for its lottery products and services, but it is also a global player in the world of games. Casinopedia reporter Buffy spoke to executive producer Fredrik Lantz Happ about trends for 2017 as well as its hottest products.

Scientific Games was this year pushing the theme of player experience and really delivering the thrill of the land-based casino to hand-held devices.

“When you are at the casino you have this nice casino experience with all these huge screens and you really get into the game – you don’t really get that online or on device. So what we have done is to really claim that space on device and fill that with game content. So we take what we call ‘top box’ and actually use the real estate on screen to enhance the player experience.”
Fredrik Lantz Happ, executive producer, Scientific Games:

Fredrik said that Rainbow Riches, the five-reel online slot, remains one of their most popular titles, but new collaborations with the retro classic video game Space Invaders and the Wizard of Oz, based on the iconic 1939 musical starring Judy Garland, are both set to deliver growth. All of these collaborations, he said, are to appeal to a broader range of player.

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