- Land-based casinos see ‘in-resort’ mobile gaming as key for millennial market
- Expansion plans detailed for moves into other states’ gaming markets
You may think that hosting mobile casino games within a land-based casino is a paradoxical offering. But when it comes to attracting the younger millennial market, it is seen as a way to appeal to a tough market to crack.
UK mobile games developer Nektan has announced that its joint venture firm Respin has completed a deal to launch an in-venue mobile game with an as yet unamed California casino, for an undisclosed fee.
Respin, the US subsidiary of Nektan, will launch a platform entitled Rapid Games, which will allow ‘in-resort’ mobile gaming for visitors to the California casino.
The start of something big?
The plan will be followed up with launches in other states, with Nektan intending to expand their market elsewhere.
“It’s fantastic to see our platform hit the ground with such a prestigious US casino partner”, said Daniel DeWaal, CEO of Respin. DeWaal stated that the deal “helps to give confidence to so many other interested parties in the US that Rapid Games is clearly the way to attract millennial players and increase wider player engagement across the casino property.”
Video game experience to target millennials
The move towards including more video-game type machines in US casinos has been underway for some time as the gambling industry continues to seek ways to capture a younger audience, with millennials spending less money in casinos than previous generations.
“We are very pleased to have signed our first contract with a top US casino operator, which underlines the quality and uniqueness of our mobile in-venue casino solutions. We look forward to updating shareholders as we make further significant progress during 2017.”
Leigh Nissim, CEO,Nektan.
The move saw a significant rise in the Nektan share price shortly after the deal was announced, and with expansion plans well underway, mobile gaming could become a new solution to find new customers for casinos across the US.