William Hill Casino

Type Casino/Sports
Founded 1934
Founder(s) William Hill
Headquarters UK
Revenue $1.984 billion
Website williamhill.com

Considered one of the most reliable names in the gambling industry, William Hill has been at the forefront of betting since its founding in 1934. From its beginnings as a humble one man business to its current valuation of over £4 billion, the William Hill brand offers its sizeable customer base a huge variety of options.


Back in 1934 gambling was illegal and unregulated, with many unscrupulous bookmakers taking advantage of their clientele. William Hill saw a gap in the market for a trustworthy and reliable bookie, so set up his own small business and began to establish a reliable reputation.

The gambling industry was legalised in 1961, but it was not until five years later that William Hill entered the retail bookmaking market. The business has changed hands on several occasions since his death in 1971, but the William Hill name has remained, continuing to be synonymous with security, trust and heritage in the minds of its customers.

Today it is the market leader in telephone betting services and one of the UK’s biggest retail betting estates.

Going online

William Hill began its foray in to the online world of betting with its sportsbook in 1998, in 2000 it launched its online casino to great success.

It online business offers the customer a huge variety of products and informative articles, such as in depth advice on online and land-based casino betting for the beginner. Alongside sports betting its packed product list includes live streaming of sporting events, three unique sports radio stations and podcasts, scratch cards, bingo, games and live casino.

Offers and promotions

William Hill’s fivefold accumulator is available across all sports, with the proviso that if one leg of the accumulator breaks down the stake is refunded as a free bet. Customers can also take advantage of a free £5 bet every week, if they spend £20 or more on football accumulators.

Other promotions and offers include up to a £150 casino welcome bonus, a £50 live casino bonus and a 200% games welcome bonus. New customers can also place a £10 bet giving them £30 to spend in £10 bets.

Live streaming and radio

One of William Hill’s USPs is the live streaming of sports events. It is one of only a few sites offering live horse racing. It operates three radio stations bringing live commentary to bettors, one of which again is for horse racing.