Unibet Casino

Type Online Casino
Founded 1997
Founder(s) Anders Strom
Headquarters Malta
Revenue $444.7m (2015)
Website unibet.co.uk

Unibet was founded in 1997 by Anders Strom, with the vision of being a major player in global online gaming. Today part of the Kindred Group, the company’s core markets are Europe and Australia. It does, however, cater for a global audience, boasting more than 13 million customers worldwide in 20 different languages.


Although Unibet doesn’t offer a large variety of new customer promotions, the deals it does have are quite impressive. There’s plenty to entice players, including a £30 money back offer if your first sports bet loses, depositing £100 to play with £300, a £200 deposit bonus on live casino and a £400 pound playthrough bonus with no deposit required for its poker.


One thing you’ll find that Unibet excels at is its diverse range of betting options – one of the most comprehensive currently found in online gambling. its sports section ranges from the most popular games, such as world football, through to some of the more obscure you can think; perhaps there’s some you have never heard of.

If betting on TV shows grabs you there is plenty to choose from here too. Perhaps Eurovision is up your street? If so, Unibet hosts betting for the competition. There’s also individual Oscar wins, soaps and reality TV from around the world, who will be the next James bond, celebrity boxing and even politics on offer.

What else does it offer?

Each Tuesday Unibet offers £700 ‘cash drops’ in its casino, where punters play for either £10 on a desktop or £5 on mobile, to be in with a shot of winning the total prize fund. It also offers live casino and a large selection of the more common online games, such as scratch cards, slots, bingo and poker.

Four apps are available for IOS, tablet and android users: betting fans can enjoy a wide-ranging experience with the betting app, while fans of casino, live casino and poker also have the option of downloading game-specific apps and getting up and running.

Responsible gambling

As part of its commitment to responsible gambling Unibet’s site offers a ‘test your gambling profile’ questionnaire. The test consists of nine questions which help gamblers to keep track of their gambling habits, find out their risk level and help them to understand if they need to seek help.

If the assessment shows them to be at risk, they can switch on ‘reality check’ alerts, which pop up to help the customer track their wins, losses and time spent playing.