|Founder(s)||Gustaf Hagman (CEO) and Robin Ramm- Ericson (CXO)|
Celebrating only its fifth birthday in 2017, Swedish online gaming company LeoVegas has enjoyed a meteoric rise since its conception. It rapidly moved from an unknown new entry to the market to one of fastest growing mobile gaming companies in its first five years, all driven by the simple aim of being a trailblazer amongst its competition.
When Gustaf Hagman (Group CEO) and Robin Ramm-Ericson (chairman of the board) put their heads together in 2011 they agreed on one thing: they wanted to be number one. Their strategy was to focus on a ‘mobile first’ business, which was a reflection of the growing use of smartphones for online gambling.
The LeoVegas vision
The LeoVeogas vision is, quite fittingly, symbolised by a lion. It represents the company’s desire to be a great amongst many, aiming for the top of the online tree. It’s vision to create the ultimate gaming experience has seen it grow through its marketing, technology and product innovation. The result is that, in just five short years the company has won over 15 awards, including nine in 2016 – it has certainly lived up to its own expectations.
Alongside its current birthday promotions Leo Vegas offers new customers a variety of exciting sign-on deals, with unique offers for different countries. Promotions change regularly to keep things fresh; current promotions include a share of 10,000 winnings on live Roulette, £20 bonuses each week of the rugby season to coincide with its new sponsorship deal, and a chance to win a premier league football shirt of the player’s choice throughout the 2017 football season.
What can you play?
A selection of over 600 games await customers, each with good options for deposits and withdrawals and organised and managed under LeoVegas’ responsible gaming ethos. Players can choose from table and live casino games such as roulette, blackjack and baccarat, classic slot games and another near to 80 other exciting and different games if the more traditional casinos and slots aren’t their thing.
Regular customers can enjoy the benefits of LeoVegas’ loyalty programme. Play for real money and your ViP account grows, increasing your playing level and, in turn, growing the benefits and rewards you can receive.
As with many gaming sites LeoVegas recently realised the importance of the sports and event betting sector, adding it to its product offering. Customers can enjoy a choice of 36 sports and championships around the world, including football, horse racing, greyhound racing, snooker, tennis and golf, alongside political betting and WWE wrestling. T
Leo Vegas enjoys an eclectic sponsorship list, including Wembley arena, ITV show Celebrity Juice and, as mentioned above, its new sponsorship deal with English rugby union club, Leicester Tigers.