Ladbrokes Casino

Type Casino/Sports
Founded 1902
Founder(s) Mr. Schwind, Mr. Pennington
Headquarters London
Revenue $1.5bn (2015)

Ladbrokes is a leading British betting and gambling company offering a range of sports betting, financial betting, casino, poker and other games to players in the UK and beyond.


Ladbrokes started out as a partnership between two commissioning agents involved in the burgeoning horse racing industry of the 1880s. The iconic Ladbroke’s name, however, did not come in to play until 1902. Its book-making business then began to take off, firmly placing itself at the forefront of the UKs fast growing gambling industry. Later, the company became one of the first betting shops to appear on the high street when, in 1961, a law passed by the government allowed physical betting shops to be built. This was a pioneering period in many ways. During the 1960s, for example, Ladbrokes was the first betting outlet to offer fixed offs prices on football matches.


Instantly recognisable with its striking red background and name emblazoned in white, Ladbrokes went on to procure over 3500 shops across the UK. Quick to take advantage of the rise of the internet in 1999, it became one of the first betting companies to have a digital presence.
Its comprehensive website affords it a huge online presence with a myriad of betting and gaming options, including in play betting, new customer promotions, games, apps and much more. These products keep their trusted name in the minds of betting and gambling fans worldwide.


Log on to their website and you will not miss their new customer deal and other promotions for new customers. The new customer deal offers up to £50 in free bets, what could be more enticing?
Online gaming fans will also enjoy its £30 Games welcome pack, which includes table games such as Blackjack and Roulette, reel slots, jackpots, arcade and virtual games, ideal for those with a penchant for online gaming.
If the lure of a full house excites you sign up to Bingo with its new player offer of spending £10 which will give you £40 to play with. It’s grid page full of new player promotional offers is also an exciting initiative.


Ladbrokes remains synonymous with sport and betting, opportunities to bet on sporting events around the world are plentiful ensuring it continues to be a market leader in the sports betting world. Alongside betting it also enjoys successful sponsorship deals within the sporting world, deals have included the Scottish Premier League, darts, snooker, rugby league and horse racing.