|Founder(s)||Fred Done, Peter Done|
|Revenue||$450.7m (total 2013)|
One bet can change people’s lives. That’s certainly the case of Betfred’s founders, brothers Fred and Peter Done. Thanks to a substantially large bet on England winning the World Cup in 1966, and their resulting winnings, the brothers started the business in 1967.
In those pioneering days, Betfred was initially a single betting shop in Salford, Manchester. Today, with more than 1,380 land based betting shops, a successful online business launched in 2004, and a stellar sponsorship and acquisitions list in its portfolio, it has successfully grown to become the fourth largest bookmaker in the UK.
A company of firsts
Betfred can claim to be an innovative company with a significant list of industry firsts in its portfolio. In 1984 for example, Fred Done invented the Lucky 15 and, later, in 2004 one lucky punter become the first betting shop millionaire courtesy of Betfred. In addition, the company was also the first to offer singles markets on football betting, price guarantees on horse racing and a ‘non-runner no bet’ policy, amongst other firsts.
What does it offer?
BetFred’s customers can enjoy a fun and friendly experience thanks to an easy to navigate site, a wide range of sports betting and online games, casinos, roulette, blackjack and bingo.
It also offers a selection of apps to download. Recently added apps to its product range include a customer-friendly messenger service that allows busy punters the opportunity to instantly place bets on the go. The function also includes a ‘favourites’ button, allowing the user to receive updates on their favourite team, player or horse and information on current odds.
New vistors to Betfred can take advantage of several new player promotions, including a welcome offer of a £10 bet, giving them £30 worth of betting on any sporting event of their choice. Elsewhere, Betfred’s Lost Vegas slots offer new customers 25 free spins and a casino welcome bonus on which they can claim up to £3,200 in bonuses.
In 2001 Betfred acquired Totesport and was awarded an exclusive seven-year license to operate pool betting at all UK race courses, making Betfred the biggest sponsor in the horse racing industry. Alongside this it agreed to develop ‘Racing’s Big Society’ which raises money for charities and helps to encourage attendance at races.
BetFred is a big player in the sports industry when it comes to sponsorship, enjoying deals with World Championship Snooker until 2019, Rugby League’s Super League and partnered with Manchester Utd between 2006 and 2009 becoming its official stadium betting facility.